(a) Our group opinion and why you selected these two places
33 economic rice, Pu yi yang economic rice or Xin Rong Ji, no doubt those who stay in Kampar for more than 1 month will be familiar with those places in Kampar new town area. We believe every student who used to dine in those restaurants in new town would like to try something new and special in old town. Don't worry, we will provide you guys the solution shortly.
In our opinion, we choose Yau Kee Restaurant as one of our blog writing restaurant. This is because Yau Kee Restaurant is accessible for every student in Kampar whether you possess a car, a motorcycle or even a bicycle. We say this because our group has try walking to Yau Kee Restaurant from Westlake and it only takes us around 35 minutes.
Besides that, we will choose Tuck Kee Restaurant because it is well-known for its noodles. Tuck Kee Restaurant has been operating for more than 50 years and it provides a wide variety of noodles. As our group members are all noodles fan, Tuck Kee Restaurant is a must-go place.
Yau Kee is considered
as a brick and mortar organization. They operate their business in a way where
customers go to their shop and order food. They will then provide physical food
to their customers. Thus, we can say that the Yau Kee is operating a brick and
mortar business as their customers have to go to their physical shop to
purchase their food.
The nature of transaction of Yau Kee’s business is
classified as business to consumer (B2C). This is because they sell food
directly to their customers that come to visit their shop. Thus, there is a
direct linkage between the business and their customers. Therefore, it is
proven that Yau Kee is using business to consumer (B2C) to conduct their
business.
Tuck Kee is a
considered as a brick and mortar organization that carries out their business
offline. The company has a physical presence which is its shop and it provides
food to its customers face to face. This shows that the company is running a
brick and mortar business.
Next, considering its nature of transaction, we can
classify Tuck Kee as using business to consumer (B2C) to conduct its business.
This can be proven as Tuck Kee directly sells its food to its customers that
make walk-in visits to its shop. Hence, we can say that Tuck Kee sells food
directly to its customer in a retailing relationship. Besides that, the
physical presence of the shop also supports the use of B2C of Tuck Kee in
conducting its business.
(c) Its business models
The business model used by Yau Kee Restaurant
is viral marketing. This is because it is promoted by the local people through
word of mouth. In order to use this business model, Yau Kee is well established
since it is established in 1983 and known among local community. Hence, it does
not have to spend any cost on advertising as it facilitates their customers to
spread the marketing message. After talking to some of the customers and local
people, we learned that all the local people knows about the famous chicken
bread and they are willing to talk about and share information such as the
history and the location of the shop. Hence, this puts Yau Kee Restaurant at a
very good position as the local people are helping them to do their
advertisement free of charge. Besides that, with electronic word of mouth like
customer posting photo of their experience online on Facebook, Instagram or
Twitter, it can cover a huge geographical area since friends from all over the
world can see it. Revenue Model Yau Kee is using is sales of goods and
services. With this, they provide us good service like filling up our tea often
besides providing scrumptious food.
Besides that, Tuck Kee is also using viral
marketing as their business model. Viral marketing is a marketing technique
that facilitates and encourages people to pass along a marketing message via
word of mouth. Tuck Kee has good history since 1963 and has differentiated food
as mentioned in value proposition which ensure the success in using this
business model. From our conversation with those customers there, almost
everyone who resides in Ipoh knows about Tuck Kee. Furthermore with the effect
of viral blogging done by bloggers who dine in Tuck Kee or food hunt in Ipoh,
people from all over Malaysia who visited Ipoh will be aware of the presence of
Tuck Kee. Since Tuck Kee Restaurant has been established for decades, it does
not need to put much effort on advertising. Their loyal customers who are
usually the people staying at Ipoh will do the job of promoting Tuck Kee
Restaurant’s delicious noodles to their friends from other states. Revenue
Model Tuck Kee is using is sales of goods and services. They ensure their food
is constantly on high quality and get us seated quickly as soon as we arrive to
the front door.
(d) Its basic approach used in marketing and advertising
Yau Kee Restaurant uses social commerce and
focuses mostly on social media marketing (SMM). Yau Kee uses social media
networks such as Facebook to promote and advertise their products. Yau Kee had
chosen Facebook as their social media network to promote their business because
Facebook is the most popular social media network which is used by people from
all around the world. Hence, Yau Kee is able to attract attention and gain
popularity without much effort. By creating a Facebook page, Yau Kee is able to
display their information such as the location of their shop and their business
hours on Facebook.
Also, Yau Kee can constantly post new updates regarding
their business. In addition, Yau Kee is able to communicate directly with their
customers via Facebook messenger. By using Facebook to promote their business,
Yau Kee is able to save a huge amount of advertising cost as creating a
Facebook page is basically free of charge.
On the other hand, Facebook users
are able to share, like or comment on their posts. The Facebook users are also
able to interact with each other and share their dining experience at Yau Kee
with each other. They will be more confident with the information they get as
it is from customers that had previously dined at Yau Kee This is a win-win
situation for both parties whereby Yau Kee does not need to incur much cost to
attract customers’ attention and their customers are able to get information
regarding Yau Kee with only a click on the mouse.
Apart from that, Tuck Kee Restaurant uses
social commerce and it focuses mainly on social media marketing (SMM) to
advertise its products. This is because it has a page promoting its product on
Facebook, a prominent social networking website. This is an approach used by
Tuck Kee in creating online communities who liked that particular Facebook
page. Hence, it is very easy to gain popularity as there is a significant
amount of Facebook users.
Besides that, the communities there can provide
comments or feedbacks on the food. This enables the communities to interact
with each other and the customers who had visited Tuck Kee can give opinions
and comments about the food, price and environment. There is even a star-based
rating system on Facebook which enables the communities to rate the shop. A
high rating implies that the customers that had visited the shop are happy with
the food and service. The Facebook page is usually managed by the workers of
Tuck Kee. This enables them to communicate directly with their customers
providing them information about their business. This approach benefits both
the vendors and customers. The vendor is able to save a tremendous amount of
advertising cost as all they have to do is to create a Facebook page which is
easy and free.
On the other hand, the customers can easily provide their
comments and opinions regarding the shop to the public. By reviewing the
customers’ comments, Tuck Kee will be able to improve and enhance its business
to ensure that they are able to satisfy their customers’ demands.
(e) Recommendations to improve businesses through e-commerce
E-commerce is able to help Yau Kee to enhance
their business. First of all, by using e-commerce, Yau Kee is able to put up
their information and details on the internet. Thus, it will be easy and
convenient for the customers to look up for information regarding Yau Kee such
as the food they offer and the location of the shop. Next, by making use of
e-commerce, Yau Kee does not need a physical shop to operate their business.
They can take orders from customers via the internet and then deliver the
chicken breads to their homes. Hence, a significant amount of cost such as
rental fee and insurance can be saved. Last but not least, e-commerce can
improve Yau Kee’s business by making things simpler and more convenient. For
example, the customers are able to make online reservations or purchase. By
implementing e-commerce, Yau Kee is able to ensure a more systematic and
organized flow of business.
Apart from that, E-commerce is able to help
Tuck Kee to improve their business. Firstly, e-commerce enables Tuck Kee to put
up their information on the internet. Hence, customers are able to search for
information such as the location of the shop, their menu as well as some
comments posted by other customers. Next, Tuck Kee is also able to save
inventory management cost by using e-commerce. Their customers are able to
place orders via the internet so Tuck Kee can plan ahead to minimize their cost
to hold their inventory. Also, by making use of e-commerce, customers can make
bookings or reservations at any time of the day, all year long. This way, the
sales can be increased by boosting the number of orders.
